Vehix Golf, Callaway Launches Online Retail Using Build and Buy

Callaway Golf, a major player in all part of the golf equipment market, will launch an online "build and buy" retail program. Adam Barr of The Golf Channel reports Callaway's decision to sell directly from their site comes with much consideration. The program will integrate its loyal retailers, who will distribute and send products sold by Callaway, thus not steeping on those who have helped to build the Callaway company.

Callaway has has the Callaway Preowned retail program in place for several years, selling Callaway and its sister companies' used products.

The company's history of producing the market's hot drivers, starting with the Big Bertha, will be continued in 2007 with the release of the square headed driver series to include the FT-I and FT5.

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