Tiger Talk dominates Torrey Pines press conference

The PGA Tour's event at Torrey Pines showed a sign of life today after Farmers Insurance stepped into the role of title sponsor.

If you remember, this was once a Buick event (that attracted the Detroit-based car company's well-paid endorser Tiger Woods on most years). After the car industry collapsed, Buick fell out, and now Farmers has fallen in.

Tour commish Tim Finchem held a press conference to celebrate the newly inked four year deal with Farmers. Of course, the media quickly forgot about this accomplishment and posed six questions about when Tiger will return.

Finchem's response? "No idea when he's playing." Thanks commish.

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