Ping to Change Pricing Policy
Golf giant PING will change its policy on military discounts after enduring a media backlash for its former policy. PING was heavily criticized by all golfers and businesses for cutting relations with two Augusta golf shops because the shops failed to meet PING's uniform pricing policy. This policy basically means that all golf stores must sell PING's newer lines of products at the same price. The violation committed by the golf stores? Selling PING products to members of the U.S. military at discounted prices. After a media backlash, PING will begin selling products at military discounts as follows: generally $80 off a set of irons and $30 off of the typical new PING driver. The attention by golf media likely will spark a decrease in PING sales despite being on of the last made-in-America golf equipment manufacturers.
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